Retention Marketer
Nairobi, Nairobi
Posted 4 days ago
- Company:
- Hometests
- Company Description:
- Hometests is a forward-thinking consumer goods company building a portfolio of direct-to-consumer brands across health, wellness, and lifetime industries. Our first platform, HomeTesting.shop offers discreet and convenient at-home health testing kits, empowering individuals to take control of their health from the comfort of their homes. As we grow, we're expanding into complementary sectors, Including nutritional supplements, wellness products, personal accessories, and functional goods. Our mission is to provide customers with trusted, high-quality products.
- Contract Type:
- Remote
- Experience Required:
- 1 year
- Education Level:
- Bachelor's Degree
- Number of vacancies:
- 1
Job Description
Key Responsibilities:
* Develop, implement, and optimize automated email flows and campaigns in Klaviyo to nurture and retain customers.
* Create compelling email content and design that aligns with brand voice and marketing goals.
* Segment email lists and personalize campaigns to maximize engagement and conversions.
* Analyze email campaign performance metrics and use insights to improve open rates, click-through rates, and conversions.
* Collaborate with marketing and creative teams to align retention efforts with broader campaigns.
Ideal Candidate Profile:
* Proven experience managing email marketing campaigns using Klaviyo.
* Strong copywriting and design sensibilities tailored to email marketing.
* Data-driven mindset with ability to analyze metrics and optimize campaigns.
* Experience with customer segmentation and personalization strategies.
* Familiarity with e-commerce marketing is a plus.
Application Instructions:
Please share:
* Examples of Klaviyo email flows or campaigns you have created or managed.
* Metrics demonstrating the success of your retention campaigns.
* Samples of email copy or templates you have designed.
