SEO Specialist

Nairobi, Nairobi

Posted 4 days ago

Company:: Hometests
Company Description:: Hometests is a forward-thinking consumer goods company building a portfolio of direct-to-consumer brands across health, wellness, and lifetime industries. Our first platform, HomeTesting.shop offers discreet and convenient at-home health testing kits, empowering individuals to take control of their health from the comfort of their homes. As we grow, we're expanding into complementary sectors, Including nutritional supplements, wellness products, personal accessories, and functional goods. Our mission is to provide customers with trusted, high-quality products.
Contract Type:: Remote
Experience Required:: 1 year
Education Level:: Bachelor's Degree
Number of vacancies:: 1

Job Description

We are looking for a skilled SEO Specialist to improve our brand’s visibility and rankings across multiple search engines, driving significant organic traffic to our websites. The ideal candidate has a strong understanding of SEO best practices, technical SEO, keyword research, content optimization, and link-building strategies.

*Key Responsibilities:*

* Develop and execute comprehensive SEO strategies to improve organic rankings and traffic across Google, Bing, DuckDuckGo, and other search engines.
* Conduct keyword research and competitive analysis to identify growth opportunities.
* Optimize website structure, metadata, and on-page content for SEO best practices.
* Collaborate with the content and marketing teams to develop SEO-friendly content strategies.
* Monitor, analyze, and report on SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or similar.
* Identify and resolve technical SEO issues, including site speed, mobile optimization, and crawl errors.
* Manage link-building campaigns to increase domain authority and referral traffic.
Ideal Candidate Profile:*

* Proven experience improving organic search rankings and traffic for multiple brands or websites.
* Strong understanding of on-page, off-page, and technical SEO.
* Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, etc.
* Experience with CMS platforms like Shopify, WordPress, or similar.
* Excellent analytical skills and ability to translate data into actionable insights.

*Application Instructions:*
Please provide:

* Examples or case studies of websites you have improved SEO for, including before-and-after results.
* Description of SEO tools you are proficient with.
* Any certifications or training in SEO.
* Examples of SEO content or campaigns you have managed.

Apply Now

Report this Job Ad