Business Development Executive

Hanmak Technologies is a leading software development company specializing in innovative
Software as a Service (SaaS) solution for the healthcare sector. Our mission is to empower
healthcare businesses by providing smart, scalable software products that optimize operations
and enable them to achieve their strategic goals. By focusing on the unique challenges of the
healthcare industry, we strive to deliver tailored solutions that drive efficiency and enhance
patient care.
We are seeking an ambitious individual to join our team as a Business Development Executive.

Requirements & Skills
 Excellent communication skills, both written and verbal
 Solid understanding of Software as a Service and associated technologies
 Ability to translate highly technical software features into compelling marketing
messages.
 Strong understanding of digital marketing strategies
 Experience with marketing automation tools, and the ability to analyze and interpret
data to make informed marketing decisions.
 Proficiency in creating compelling marketing materials, such as email campaigns and
social media posts
 Ability to build and maintain relationships with clients and partners.
 Strong understanding of analytics and metrics
 Degree in Information Technology, Business Information Technology, Software
Engineering, Computer Science or related discipline
 At least 3-year experience in a software marketing role

Key Responsibilities
 Implement marketing strategies to promote software solutions
 Conduct market research to identify potential customers and their needs
 Create and manage marketing campaigns across various channels such as social media,
email, and online advertising
 Generate leads and drive product adoption
 Do sales pitch and conduct product demos
 Analyze and report on marketing performance to optimize strategies and improve ROI
 Stay updated on industry trends to inform marketing efforts
 Build and maintain relationships with key stakeholders including customers, partners,
and industry influencers
 Utilize negotiation skills to close deals effectively and ensure a smooth transition for
new customers from the sales process to onboarding.