SEO & Digital Marketing Specialist

Hanmak Technologies is a leading software development company specializing in innovative Software
as a Service (SaaS) solution for the healthcare sector. Our mission is to empower healthcare businesses
by providing smart, scalable software products that optimize operations and enable them to achieve
their strategic goals. By focusing on the unique challenges of the healthcare industry, we strive to
deliver tailored solutions that drive efficiency and enhance patient care.

Job Description
The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead
generation through digital channels. The SEO & Digital Marketing specialist will have responsibilities
that cross the business spectrum from technology to marketing.
Responsibilities
 Plan and execute all web, SEO/SEM, database marketing, email, social media, and display
advertising campaigns.
 Optimize copy and landing pages for search engine marketing.
 Perform ongoing keyword discovery, expansion and optimization
 Develop and implement link building strategy
 Work with marketing teams to drive SEO in content creation and content programming
 Design digital marketing materials
 Measure and report performance of all digital marketing campaigns and assesses against goals
(ROI and KPIs).
 Brainstorm new and creative growth strategies through digital marketing.
 Plan, execute, and measure experiments and conversion tests.
 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
 Identify critical conversion points and drop off points and optimizes user funnels.

Requirements and Skills
 Proven hands-on SEO & digital marketing experience, particularly within tech industry
 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social
media and/or display advertising campaigns
 Experience in optimizing landing pages and user funnels
 Experience with A/B and multivariate experiments
 Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight,
Omniture, WebTrends, SEMRush, etc.)
 Experience in setting up and optimizing PPC campaigns on all major search engines
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 Knowledge and hand-on skills in both static and motion graphics design
 Knowledge and hand-on skills in AI Video generation tools such as Veed