Paid Ads Specialist
Nairobi, Nairobi
Posted 4 days ago
- Company:
- Hometests
- Company Description:
- Hometests is a forward-thinking consumer goods company building a portfolio of direct-to-consumer brands across health, wellness, and lifetime industries. Our first platform, HomeTesting.shop offers discreet and convenient at-home health testing kits, empowering individuals to take control of their health from the comfort of their homes. As we grow, we're expanding into complementary sectors, Including nutritional supplements, wellness products, personal accessories, and functional goods. Our mission is to provide customers with trusted, high-quality products.
- Contract Type:
- Remote
- Experience Required:
- 1 year
- Education Level:
- Bachelor's Degree
- Number of vacancies:
- 1
Job Description
*Key Responsibilities:*
* Strategically plan, execute, and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, WhatsApp, Reddit, and other emerging platforms.
* Manage advertising budgets with precision, maximizing return on ad spend (ROAS) while maintaining strict cost control.
* Continuously analyze campaign data, conduct A/B testing, and refine targeting to improve conversion rates and customer acquisition costs.
* Collaborate closely with creative designers and growth teams to produce compelling ad creatives and messaging.
* Stay updated on platform changes, ad policies, and emerging ad tech tools to maintain competitive advantage.
* Provide detailed performance reports and actionable insights to senior management.
* Integrate paid campaigns with broader marketing and sales funnels, ensuring seamless lead capture and conversion.
*Ideal Candidate Profile:*
* Proven track record of managing high-budget ad campaigns across multiple platforms.
* Expertise in Google Ads is a must, with additional experience in Facebook Business Manager, Instagram Ads, WhatsApp Business, Reddit Ads, or similar platforms.
* Strong analytical skills and experience with tools such as Google Analytics, Facebook Pixel, and other tracking tools.
* Excellent budget management and forecasting skills.
* Ability to work independently and in cross-functional teams with designers, marketers, and developers.
Application Instructions:*
Please include the following in your application:
* Examples of past campaigns you have managed, including platforms used, budget size, and outcomes (e.g., ROAS, conversion rates).
* Any relevant certifications (Google Ads, Facebook Blueprint, etc.).
* Describe your experience with budget management and any tools you use for tracking and reporting.
* Optional: Links or screenshots of ad creatives you helped design or optimize.
