Marketing Team Leader-Hospitality-Nairobi

Marketing Team Leader Vacancy-Nairobi

Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Strategy and Training Programs for various sectors. We partner with clients in various industries and sectors in order to meet their various needs.

Role Objective
A leading restaurant in Nairobi seeks an aggressive, proactive individual with drive to manage a marketing team, achieve high revenue and create unique marketing strategies for traditional marketing and digital platforms.

Core Duties and Responsibilities
• Conduct market research to identify new opportunities and trends in the hospitality
sector.
• Develop business development strategies that generate quality leads for our clients.
• Develop and execute comprehensive marketing strategies and plans.
• Identify new /potential opportunities for growth and market penetration.
• Lead initiatives to build and maintain strong relationships with existing clients while ensuring high levels of customer satisfaction.
• Oversee the creation of digital marketing content including online advertisements, email campaigns , field visits, and marketing collateral.
• Monitor and analyze market trends, customer behavior, and competitor activity.
• Lead the development and execution of surveys and market research to inform strategic decisions.
• Prepare regular reports on marketing and business development activities and
outcomes.
• Identifying and pursuing new business opportunities within regional market, including partnerships, collaborations, and strategic alliances.
• Monitoring and optimizing key performance indicators (KPIs) to track progress and achieve business objectives.
• The role involves managing customer databases, developing monthly interactions, managing communication, preparing reports and establishing SLAs and compliance with deliverables.
• Plan and coordinate corporate events and activities aimed at enhancing brand visibility.
• Represent the Organization in external forums, meetings, conferences, and workshops as needed.
• Establish a sales team to push the organizations service offering to the market.
• Develop work plans, market segmentation and sales strategies for implementation by the sales team.
• Review the current organizational services and make recommendations that will meet the targeted market share.
• Overall responsibility for efficient customer service levels.
• Ensure achievement of monthly targets and objectives.
• Participate in the gathering, analyzing and interpretation of data from competitors, customers and the wider market.
• Implement and manage social media strategies to increase brand awareness, engagement, and lead generation.
• Foster engagement with the target audience by actively involving them in marketing initiatives to enhance campaign effectiveness and drive higher conversion rates.
• Oversee SEO strategies to enhance website visibility and organic traffic.
• Manage and optimize Google Ads campaigns to improve traffic, conversions, and return on investment (ROI).
• Conduct market research to understand industry trends, customer behavior, and competitive positioning, using insights to refine marketing strategies.
• Stay informed about industry trends, emerging technologies, and best practices to drive innovation in marketing efforts.
• Collaborating with internal teams to develop and implement customer-centric initiatives and solutions.
• Collaborate with the management team to align marketing efforts with overall
business objectives.
• Manage the marketing budget and ensure cost-effective use of resources.
• Train and supervise the client service and marketing team to achieve departmental goals.
• Perform any other duties as may be assigned.

Job Specifications and Qualifications
• Diploma/Bachelor’s Degree in Sales and Marketing, Business Administration, Communication, or a related field.
• At least 3 relevant experience in Sales and Marketing.
• Proven track record of successful marketing campaigns and business development
initiatives.

Key Competencies
• Strong leadership skills
• Strong aggressive marketing skills
• Excellent negotiation skills
• Business Acumen Skills
• Excellent media relations skills
• High Integrity
• Ultimate Customer Service
• Creativity skills