Digital Marketer

**THE JOB**

As the Digital Marketer, you will oversee all marketing functions, enhancing the company’s brand visibility, customer engagement, and revenue growth. You will be a strategic thinker with exceptional leadership skills and hands-on experience in both traditional and digital marketing. This role requires a visionary marketer capable of executing innovative campaigns while aligning marketing efforts with the company’s business objectives.

**MAIN TASKS AND RESPONSIBILITIES**

**Strategic Planning and Execution**
- Develop and implement comprehensive marketing strategies to support business goals.
- Identify target audiences and create tailored marketing plans to engage and convert leads.
- Monitor and adapt strategies based on market trends and competitor analysis.

**Brand Management**
- Build and maintain a strong, consistent brand identity across all platforms.
- Oversee the creation of high-quality marketing materials, including brochures, presentations, and digital content.
- Strengthen brand positioning through partnerships, sponsorships, and community engagement initiatives.

**Digital and Traditional Marketing**
- Lead digital marketing campaigns, including SEO, PPC, email marketing, and social media.
- Manage offline marketing activities such as events, print advertising, and public relations.
- Ensure marketing efforts are integrated and aligned across all channels.

**Lead Generation and Conversion Optimization**
- Develop strategies to generate high-quality leads for the sales team.
- Optimize marketing funnels to improve conversion rates and maximize ROI.
- Collaborate with the sales team to ensure seamless lead handoff and alignment.

**Market Research and Analysis**
- Conduct market research to identify opportunities, trends, and customer preferences.
- Analyze competitor activities and adjust marketing strategies accordingly.
- Use data and insights to measure campaign effectiveness and refine approaches.

**Team Leadership and Collaboration**
- Lead and mentor the marketing team to achieve individual and departmental goals.
- Collaborate with cross-functional teams, including sales, product development, and customer service.
- Foster a culture of creativity, innovation, and accountability within the marketing team.

**Budget and Performance Management**
- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
- Track key performance indicators (KPIs) and prepare regular reports for senior management.
- Ensure marketing initiatives deliver measurable results aligned with business objectives.

**QUALIFICATIONS**

The ideal candidate should possess the following qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 2 years of experience in a marketing leadership role, preferably within a logistics firm.

**THE RIGHT PERSON FOR THE JOB**

The ideal candidate should demonstrate the following skills and competencies:
- Strong knowledge of digital marketing tools and techniques (SEO, PPC, Analytics).
- Proficiency in marketing platforms, CRM systems, and analytics tools.
- Exceptional communication and presentation skills.
- Video directing and reporting skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative content planning.
- Results-driven, innovative, and customer-focused mindset.
- Leadership qualities with the ability to inspire and motivate teams.
- Strong analytical mindset and attention to detail.