Location:
Nairobi, Nairobi
Contract Type:
Full Time
Experience Required:
5 to 10 years
Education Level:
Bachelor's Degree
Job Description
We are seeking an accomplished Public Relations Manager with over 10 years of expertise in managing high-profile communications, media relations, and brand reputation strategies. The ideal candidate will have a strong network of media contacts, exceptional crisis management skills, and the ability to craft compelling narratives that enhance the organization’s public image, build trust, and foster long-term stakeholder relationships.
Key Responsibilities
Strategic PR Planning
Develop, implement, and manage comprehensive PR strategies aligned with business objectives.
Identify opportunities to position the company as an industry leader through thought leadership, media engagement, and events.
Media Relations
Build and maintain strong relationships with journalists, editors, influencers, and industry analysts.
Draft and distribute press releases, media kits, and statements to maximize media coverage.
Crisis Communication & Reputation Management
Lead crisis response strategies, ensuring consistent, transparent, and timely communication.
Monitor public sentiment and mitigate potential reputational risks.
Content Creation & Storytelling
Oversee the creation of speeches, op-eds, articles, and executive communications.
Craft compelling stories that resonate with target audiences and reinforce brand values.
Event & Campaign Management
Plan and execute PR events, press conferences, and community engagement initiatives.
Collaborate with marketing teams to integrate PR efforts into broader campaigns.
Monitoring & Reporting
Track PR performance using media monitoring and analytics tools.
Prepare regular reports on coverage, sentiment, and campaign impact for senior leadership.
Team Leadership & Mentorship
Lead, train, and inspire a team of PR professionals.
Ensure consistent quality and messaging across all communications.
Qualifications & Skills
Education: Bachelor’s degree in Communications, Public Relations, Journalism, or related field (Master’s degree preferred).
Experience: 10+ years in PR or corporate communications, with at least 5 years in a leadership role.
Demonstrated success in managing high-stakes media relations and crisis situations.
Excellent verbal, written, and presentation skills.
Strong networking, negotiation, and interpersonal abilities.
Proficiency in PR and media monitoring tools (Meltwater, Cision, Google Alerts, etc.).
Ability to work under pressure, adapt quickly, and maintain professionalism.
Key Responsibilities
Strategic PR Planning
Develop, implement, and manage comprehensive PR strategies aligned with business objectives.
Identify opportunities to position the company as an industry leader through thought leadership, media engagement, and events.
Media Relations
Build and maintain strong relationships with journalists, editors, influencers, and industry analysts.
Draft and distribute press releases, media kits, and statements to maximize media coverage.
Crisis Communication & Reputation Management
Lead crisis response strategies, ensuring consistent, transparent, and timely communication.
Monitor public sentiment and mitigate potential reputational risks.
Content Creation & Storytelling
Oversee the creation of speeches, op-eds, articles, and executive communications.
Craft compelling stories that resonate with target audiences and reinforce brand values.
Event & Campaign Management
Plan and execute PR events, press conferences, and community engagement initiatives.
Collaborate with marketing teams to integrate PR efforts into broader campaigns.
Monitoring & Reporting
Track PR performance using media monitoring and analytics tools.
Prepare regular reports on coverage, sentiment, and campaign impact for senior leadership.
Team Leadership & Mentorship
Lead, train, and inspire a team of PR professionals.
Ensure consistent quality and messaging across all communications.
Qualifications & Skills
Education: Bachelor’s degree in Communications, Public Relations, Journalism, or related field (Master’s degree preferred).
Experience: 10+ years in PR or corporate communications, with at least 5 years in a leadership role.
Demonstrated success in managing high-stakes media relations and crisis situations.
Excellent verbal, written, and presentation skills.
Strong networking, negotiation, and interpersonal abilities.
Proficiency in PR and media monitoring tools (Meltwater, Cision, Google Alerts, etc.).
Ability to work under pressure, adapt quickly, and maintain professionalism.
Number of vacancies:
1
Company Description
We are a dynamic retail company dedicated to delivering exceptional customer experiences through quality products and outstanding service. Our mission is to meet customer needs while fostering a positive shopping environment.
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