Digital Marketing Executive - Nairobi

Role Description

The overall purpose of the job is to work with the Business Development and Marketing Manager and our internal marketing team to plan, develop and implement all aspects of the hospitals digital marketing strategy to reach more people and build stronger relationships with our audiences. This position will be responsible for the management of the hospital social media pages, corporate communications and Digital Marketing Project Management. If you are passionate about digital marketing and have a knack for using various communication channels and tools, we would love to hear from you.
Key Responsibilities
The Key responsibilities will include (but not limited to) the following:
1. Graphic Design: having a deep experience and understanding of the graphic design world, various aspects of software used to develop top of the range graphics for use on our digital platforms, you will be responsible for managing our digital marketing platforms. Specifically the role will be responsible for:

Ensuring timely completion of creative artworks and designs required for various campaigns, promotions.
Addressing videography and photography needs of the hospital.
: Managing our CMS; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s. Specifically, this position will be responsible for:
To ensure that the company website is easily found by the target audience
To optimize website structure and content to drive relevant traffic to the website.
Website content and for creating and implementing content strategy in order to ensure online objectives are achieved.
Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.
Website data management and analysis.
2. Social Media: Planning and coordinating a schedule of activity across Facebook, Instagram, Linked-In, X and YouTube and other platforms to expand our social media audience base. Specifically the position will be responsible for:

Ensuring continuous growth of the hospitals digital brand through increase of followers and overall outreach in line with hospital’s Marketing Plan.
Addressing all online enquires and managing business leads that originate from such avenues with the aim of increasing hospital business.
Advising and formulating strategic and innovative digital advertising and Marketing campaigns for the hospital.
Execute e-commerce and social media strategies to meet revenue and growth targets.
Managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
Converting an online visit into online sales.
3. Advertising: Coordinating online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
4. Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
5. Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organizing occasional print adverts.
6. Reporting: Monitor, report and analyze results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate.
7. Others: Keeping up to date with the latest trends and best practices in online marketing and measurement and Undertaking any other duties commensurate with the accountabilities of the post.