Sales and Marketing Executive

Nairobi, Nairobi

Posted 4 days ago


Company:: Crystal Recruitment Ltd
Company Description:: Crystal Recruitment can be valuable to anyone open to entertaining a dynamic career opportunity. Our experience, our research, our industry knowledge, and our careful and consultative approach all work to ensure the best possible fit between our candidates and the companies we serve.
Contract Type:: Full Time
Experience Required:: 1 year
Education Level:: Bachelor's Degree
Number of vacancies:: 1

Job Description

Our client, a dynamic IT company, is seeking a motivated Sales & Marketing Executive to drive lead generation, build client relationships, and execute targeted sales strategies. The ideal candidate should have 1–4 years of experience (preferably in IT), a strong understanding of market trends, and the ability to promote products/services through digital and traditional channels.

Key Responsibilities:
• Identify and pursue new business opportunities in the IT/tech sector through market research and lead generation.
• Build and maintain strong relationships with clients, partners, and stakeholders.
• Develop and execute sales strategies to meet revenue targets.
• Promote IT products/services via digital marketing, cold calling, presentations, and networking.
• Collaborate with internal teams (e.g., product, technical) to align solutions with client needs.
• Track sales metrics, analyze trends and report on performance.
• Stay updated on industry trends and competitor activities.

Qualifications and Requirements:
• Bachelor’s degree in Marketing or a related field.
• 1–4 years of experience in sales & marketing (IT/tech industry preferred).
• Strong communication, negotiation, and presentation skills.
• Must have experience in both B2B and B2C sales environments.
• Goal-driven with a proven sales track record.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and digital marketing is a plus.
• Ability to work independently and in a team.
• Flexible to travel.